A Wicko Waypoint program · Farmington, Utah
Your athlete opens a mission call, and the clock starts on the account they spent years building. Called Up keeps their story moving through two years of service — run by your family, respectful of their mission — so they land home with a warmer audience than the one they left.
The 104-week arc
A mission is roughly 104 weekly letters home. Each one is a chapter. We turn the cadence they already keep into the story their audience follows.
The problem
An audience is momentum. When a committed athlete goes silent for two years — or eighteen months — the algorithm forgets them, the followers drift, and the brands who would have called move on to whoever's posting. They come home to a rebuild.
It doesn't have to work that way. Missionaries write home every week. Families already receive the letters, the photos, the stories. That's not a gap in the content — that is the content, and it's some of the most compelling material an athlete will ever generate: a young person who set the game down for something bigger, and is coming back for both.
The audience that watches someone leave wants to watch them come home.
How it works
We gather and shoot 50–100 pieces before wheels-up: training footage, season highlights, the farewell, and the story of why they're pausing the game for two years.
Edited, tagged, and scheduled — enough evergreen material to carry the account alongside the letters.
Your family owns and runs the account. Your missionary never touches it — no apps, no passwords, no distraction from the work they were called to do.
You forward the weekly letter and photos you already receive. We turn them into the series their audience follows home.
Ninety days out, the countdown starts: the airport, the first workout back, the first snap. The comeback is the most watchable arc in sports — and theirs took faith.
This is when brands call. We bring the deals, your family signs them, and every dollar is papered for the NCAA before they ever suit up.
Built compliant, not patched compliant
NIL for a missionary athlete crosses three rulebooks at once. We built the program on all three — and we'll show you the citations, not just the promises.
The account is owned and operated by your family at home, which missionary standards contemplate — missionaries serve; families share. Your missionary never runs or directs it, and your mission president's guidance is always welcome and honored. Missionary Standards for Disciples of Jesus Christ
Every third-party deal of $600 or more must be disclosed when your athlete enrolls — retroactively, or they don't play. We keep a complete deal file from day one, at fair market value with a real business purpose, ready for the clearinghouse review before the first practice. House settlement · NCAA Bylaw 22.2.2 · NIL Go / College Sports Commission
Utah law requires anyone sourcing endorsement deals for a student athlete to register with the state. We're registered with the Division of Professional Licensing, our agreements carry the statutory protections, and your family can verify the registration yourself. Utah Code Title 58, Ch. 87 — Revised Uniform Athlete Agents Act
Anything sponsored says so. Every paid post carries the required disclosure — protecting your athlete's name, the brand's money, and your family's word. FTC endorsement guides
The terms, in plain numbers
No retainer during the mission. The letters phase is our investment in the comeback.
Only on deals Called Up sources. Deals your family finds on your own? Keep every dollar.
The account, the audience, and every piece of content belong to your athlete. Leave any time with 30 days' notice.
Who's behind this
Called Up is a program of Wicko Waypoint, a Farmington, Utah studio that builds brands and the working software behind them — the campaign, event, and commerce systems behind Davis County institutions and a Best of State–winning $5M fundraising campaign.
We live where the missionary athletes are. We know what the call means to a family, and we know what an audience is worth to an athlete. This program exists because those two things were never supposed to be in conflict.
Every deal is reviewed with your family's own advisors — your accountant, your attorney — before anything is signed. We source; your family decides.
The call is coming. So is the comeback.
The content bank gets built before wheels-up — the earlier we talk, the stronger the two years. One conversation, no obligation.
calledup@wickowaypoint.com